Monday, May 01, 2006

Falling down on the job

114,000 bras linked together, and the best headline Fox could come up with was "Cancer Activists Create World's Longest Bra Chain"?

That's pathetic! Who's editing over there? Not to go all Charlie Bales on 'em, but they were staring an opportunity in the face (or thereabouts) here, and they let it slip through their fingers.

"114,000 Strong; Cancer Activists From A to DD"

"Fraternity Party Gone Horribly, Horribly Right"

"Cancer Activists Give Hoot(ers) About Cancer"

"Breast Cancer Activists Show Support By Removing Theirs"

"Cancer Activists Form Support Chain"

Any one of these would've grabbed more attention for the cause. Fox, we expect better from the company that brought us "The Swan".

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